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  • Writer's picturePeter Fox

GDPR - Pseudonymous Data

Updated: Nov 10, 2018


Any snippet of data that can be fixing back to a particular individual is secured under the GDPR. In any case, if that information doesn't recognize a man, or is unknown, the control does not have any significant bearing.

The hazy area here is with pseudonymous information. Pseudonymous information can't be ascribed to a particular information subject without extra data. It's not straightforwardly identifiable nor is it unknown. For instance, encoded information, or information that has been "de-distinguished" (if the caretaker holds the way to relate it, or unscramble it, might really be pseudonymous. Pseudonymous information isn't excluded from the GDPR, however promoting divisions that embrace the pseudonymization procedure will be better situated for consistence.

At MarketingFox, we support global clients in building sustainable multi-channel customer acquisition programs designed to out-perform the market. Since 2009, we've supported Venture Capital /Private Equity backed portfolio clients with a combined funding of US$ 1.5B and successful exits totaling +US$7B. Industry expertise includes SaaS providers in the Finance, Retail/eComm, Publishing and Hospitality sectors.

#GDPR #Pseudonymous


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