Marketo - Lead Nurturing
Glossary
Lead nurturing is a marketing definition for building engagement with potential customers regardless of whether they are hoping to purchase an item. Lead nurturing is supposed to bring an organization's profile up in the potential customer's eyes, therefore making it more probable that the customer will run with the organization's offering when the time comes to purchase. At MarketingFox, we support global clients in building sustainable multi-channel customer acquisition programs designed to out-perform the market. Since 2009, we've supported Venture Capital /Private Equity backed portfolio clients with a combined funding of US$ 1.5B and successful exits totaling +US$7B. Industry expertise includes SaaS providers in the Finance, Retail/eComm, Publishing and Hospitality sectors.