- Peter Fox
Marketo - Lead Tracking
Glossary
Lead tracking involves the entire process of origination of a record straight through to a sale. Determining the source of leads would be the first step, the progression of the leads through the marketing and sales funnel into Contacts / Accounts / Opportunities is next, this is followed by the outcome / stage of an opportunity. Attribution modelling is only possible with clear lead tracking in place. At MarketingFox, we support global clients in building sustainable multi-channel customer acquisition programs designed to out-perform the market. Since 2009, we've supported Venture Capital /Private Equity backed portfolio clients with a combined funding of US$ 1.5B and successful exits totaling +US$7B. Industry expertise includes SaaS providers in the Finance, Retail/eComm, Publishing and Hospitality sectors.