Marketo - What is Marketing Automation
Glossary
There are many Marketing Automation systems on the market, including; Marketo, Eloqua, Pardot, Act-On to name a few. Their features and purpose continue to expand with the evolving digital landscape.
Most of the common features available within marketing automation systems include content management (landing page hosting), email marketing, marketing databases, analytics, behavioral targeting and smart logic to power automation.
At MarketingFox, we support global clients in building sustainable multi-channel customer acquisition programs designed to out-perform the market. Since 2009, we've supported Venture Capital /Private Equity backed portfolio clients with a combined funding of US$ 1.5B and successful exits totaling +US$7B. Industry expertise includes SaaS providers in the Finance, Retail/eComm, Publishing and Hospitality sectors.