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  • Writer's picturePeter Fox

SEO - Alt Tag


An HTML attribute consisting of the IMG tag. The IMG tag is for displaying image files. Alt tag/attribute is the text that is displayed when the image does not load.

To give you an example, here’s what a standard IMG tag could look like:

<img src=”door.jpg” alt=”picture of door” />

Alt tags have SEO value. At current Google can not interpret what an actual image presents, but it can interpret the alt tag. This is why google references Alt Tag to categorize data.

At MarketingFox, we support global clients in building sustainable multi-channel customer acquisition programs designed to out-perform the market. Since 2009, we've supported Venture Capital /Private Equity backed portfolio clients with a combined funding of US$ 1.5B and successful exits totaling +US$7B. Industry expertise includes SaaS providers in the Finance, Retail/eComm, Publishing and Hospitality sectors.

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