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  • Writer's picturePeter Fox

SEO - Anchor Text


Links consists of 2 core elements. The web address that the link points to (the destination) and the anchor text. The anchor text consists of the text that acts as the link.

Anchor texts are very important for SEO, specifically when considering back-links. If you’re trying to get a link back to your website, it’s recommended to include a relevant keyword as the anchor text.

At MarketingFox, we support global clients in building sustainable multi-channel customer acquisition programs designed to out-perform the market. Since 2009, we've supported Venture Capital /Private Equity backed portfolio clients with a combined funding of US$ 1.5B and successful exits totaling +US$7B. Industry expertise includes SaaS providers in the Finance, Retail/eComm, Publishing and Hospitality sectors.

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