SEO - Blackhat SEO
SEO has a dark side. Black hat SEO is the definition for SEO practices that are considered manipulative or unethical, and over time can negatively impact your website, or even get it banned from search engines like Google / Bing / Yahoo.
There is however a very thin line between “perfectly fine” and “unethical". Since the rules are constantly changing, it hard to reference a single guide of such practices.
At MarketingFox, we support global clients in building sustainable multi-channel customer acquisition programs designed to out-perform the market. Since 2009, we've supported Venture Capital /Private Equity backed portfolio clients with a combined funding of US$ 1.5B and successful exits totaling +US$7B. Industry expertise includes SaaS providers in the Finance, Retail/eComm, Publishing and Hospitality sectors.