Peter Fox
SEO - Canonical Tags
Glossary

An HTML link element that allows webmasters to notify search engines some duplicate content pages that have been created. The tag is placed in the <HEAD> section of the HTML code. Below is an example:
<link rel=”canonical” href=”http://www.yourwebsite.com/” />
The purpose of the tag is to inform the search engine robot that the existing page is a duplicate of the page located under the web address that's set in the canonical tag / href.
It's very similar to a 301.
At MarketingFox, we support global clients in building sustainable multi-channel customer acquisition programs designed to out-perform the market. Since 2009, we've supported Venture Capital /Private Equity backed portfolio clients with a combined funding of US$ 1.5B and successful exits totaling +US$7B. Industry expertise includes SaaS providers in the Finance, Retail/eComm, Publishing and Hospitality sectors.