Delivering positive ROAS (Return On Advertising Spend) is the most important metrics that we reference to customers. We have successfully launched and/or re-structure accounts to positive returns for over 7 years across some of the most competitive markets globally.    

 

Pay-per-click (PPC) marketing is a type of online marketing done through platforms like Google Ads, Facebook, and Bing. You (the advertiser) will only pay for clicks, or when a user clicks through to your desired landing page. It's a way of buying traffic to your website vs. earning visitors through organic methods, like SEO.

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At MarketingFox, we believe that our job as your PPC agency is to make a technical, complicated, and sometimes overwhelming internet marketing process as simple as possible for our clients. One of the many ways we accomplish this is by providing each of our PPC clients with a single point of contact to manage your project and your questions.

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You will get to know your PPC specialist well and they will get to know your business and understand your unique needs. We will become your outsourced online marketing department.

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• Comprehensive keyword research: We ensure you appear for the RIGHT searches by completing thorough keyword research up front, and monitoring your campaign’s performance closely throughout.

• Effective ad creation: We work with you to produce the most effective ads that get high conversions.

• Landing page conversion optimization: If need be, we will create a landing page on your site tailored to receive the visitors that have clicked through from your PPC ads. This allows us the freedom to create a page specifically designed to sell, as opposed to serving the multiple other purposes your site was created for.

• Split testing and comparison of ads: We’ll set up comparisons to test the effectiveness of different ads. This will allow us to hone our content and presentation.

• PPC mini-campaigns: Let us target your state, city, or even neighborhood with ads, or set up a small campaign designed to push one specific product or service.

• Remarketing campaigns: Reconnect to past site visitors that have shown interest in your product or service. Using a remarketing campaign can help increase return on ad spend while increasing sales or leads.

• Proof of ROI through detailed reporting: There are some excellent data tracking tools built into Google Ads, Bing Ads, and other PPC services. We wade through the data and generate a customized PDF report highlighting the most important information.

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