Delivering positive ROAS (Return On Advertising Spend) is the most important metrics that we reference to customers. We have successfully launched and/or re-structure accounts to positive returns for over 7 years across some of the most competitive markets globally.
Pay-per-click (PPC) marketing is a type of online marketing done through platforms like Google Ads, Facebook, and Bing. You (the advertiser) will only pay for clicks, or when a user clicks through to your desired landing page. It's a way of buying traffic to your website vs. earning visitors through organic methods, like SEO.
At MarketingFox, we believe that our job as your PPC agency is to make a technical, complicated, and sometimes overwhelming internet marketing process as simple as possible for our clients. One of the many ways we accomplish this is by providing each of our PPC clients with a single point of contact to manage your project and your questions.
You will get to know your PPC specialist well and they will get to know your business and understand your unique needs. We will become your outsourced online marketing department.
Comprehensive keyword research: We ensure you appear for the RIGHT searches by completing thorough keyword research up front, and monitoring your campaign’s performance closely throughout.
Effective ad creation: We work with you to produce the most effective ads that get high conversions.
Landing page conversion optimization: If need be, we will create a landing page on your site tailored to receive the visitors that have clicked through from your PPC ads. This allows us the freedom to create a page specifically designed to sell, as opposed to serving the multiple other purposes your site was created for.
Split testing and comparison of ads: We’ll set up comparisons to test the effectiveness of different ads. This will allow us to hone our content and presentation.
PPC mini-campaigns: Let us target your state, city, or even neighborhood with ads, or set up a small campaign designed to push one specific product or service.
Remarketing campaigns: Reconnect to past site visitors that have shown interest in your product or service. Using a remarketing campaign can help increase return on ad spend while increasing sales or leads.
Proof of ROI through detailed reporting: There are some excellent data tracking tools built into Google Ads, Bing Ads, and other PPC services. We wade through the data and generate a customized PDF report highlighting the most important information.
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Achieved a 5X ROAS in one of the most competitive markets globally (event and meeting space)
Restructuring the account delivered a 76% increase in performance (gym membership platfrom)